PRIVACY & DATA PROTECTION POLICY — GLASSGUARD™ AGENCY

Last updated: October 11, 2025

Who we are
GlassGuard™ Agency (“GlassGuard,” “we,” “us,” “our”) helps service businesses automate client communications and growth via our websites, funnels, booking widgets, chat/SMS tools, call handling/AI, email, and review automations.
Contact: [email protected]

What this covers
This policy applies to visitors, leads, customers, affiliates/partners, and applicants who interact with:
• Website and funnel pages
• Booking/Calendar widgets
• Chat widget and SMS/MMS
• Phone/AI call answering and voicemail
• Forms (contact, ROI tools, lead magnets)
• Email campaigns and review requests
• Analytics and advertising pixels (where permitted)

Data we collect
Information you provide: name, email, phone, company, job title, address; booking details (times, notes); messages/uploads (chat, SMS/MMS, email); support requests; billing details (processed by PCI-compliant providers).

Information collected automatically: IP address, device/browser, pages viewed, referring URLs; form submissions, button clicks, conversions; communications metadata (timestamps, delivery/open/click status); cookies/pixels per your preferences.

Calls & AI: with notice/consent where required, calls may be recorded and/or transcribed to improve service, routing, training, and automation. Our AI assistant may analyze messages/calls to classify intent and trigger follow-ups.

How we use your data (purposes & legal bases)
• Provide and improve services you request (bookings, demos, support) — contract/legitimate interest
• Communicate about inquiries, services, updates, and compatible offers — consent/legitimate interest
• Schedule and manage appointments — contract
• Send review requests and service notifications — consent/legitimate interest
• Analytics, quality assurance, training, and product improvement — legitimate interest
• Protect our platform (fraud/security/abuse) — legitimate interest/legal obligation
• Comply with laws (tax, accounting, consumer rights) — legal obligation
Where local law requires consent (e.g., marketing SMS), we’ll request it; you can withdraw anytime.

SMS/Email terms & opt-out

By submitting a form or booking, you agree we may contact you via email, SMS, chat, and/or phone regarding your inquiry and related services.
• SMS/MMS: Message/data rates may apply. Text STOP to opt out; HELP for help.
• Email: Click Unsubscribe in any email footer.

Cookies & tracking
We use essential cookies and, where required by law, ask consent for analytics/advertising cookies (e.g., Google/Meta). Manage via our cookie banner (where available) or your browser settings. Disabling some cookies may affect site functionality.

Sharing & processors (no data sales)

We do not sell personal data. We share limited data with trusted service providers solely to operate, secure, and analyze our services, including:
• CRM/automations/booking/chat/SMS: HighLevel/LeadConnector (GoHighLevel)
• Email delivery/analytics; cloud hosting/storage/security
• Payments (if applicable): PCI-compliant processors
• Advertising/analytics platforms you’ve consented to (e.g., Google/Meta pixels)
Processors act under contract, follow our instructions, and implement appropriate security.

International transfers
Your data may be processed outside your country (including EEA/UK/US/NZ/AU). Where required, we use safeguards like Standard Contractual Clauses to protect your information.

Retention
We retain personal data only as long as necessary for the purposes above, to meet legal requirements, or resolve disputes. Typical examples:
• Leads/communications: up to 24 months from last interaction
• Contracts/invoices: 7 years or as law requires
• Call recordings/transcripts: 90–365 days depending on service
We may retain anonymized data for longer-term analytics.

Security
We apply administrative, technical, and physical safeguards appropriate to risk, including encryption in transit, access controls, least-privilege practices, monitoring, and staff training. No system is 100% secure, but we work continuously to protect your data.

Your privacy rights
Depending on your location, you may have rights to: access, correct, delete, or port your data; restrict or object to processing; withdraw consent; and lodge a complaint with your local authority.
How to exercise: email [email protected]. We’ll verify your identity and respond within required timelines.

Region-specific disclosures
• GDPR (EEA/UK): We rely on the legal bases listed above. You may contact your local supervisory authority.
• CCPA/CPRA (California): We do not “sell” personal information. You may request disclosure, correction, deletion, and opt-out of “sharing” for cross-context behavioural advertising.

• New Zealand (Privacy Act 2020): You may request access and correction to your personal information we hold.

Children

Our services are not directed to children under 16. We do not knowingly collect children’s data.

Third-party links

Our properties may link to third-party sites (e.g., Facebook Group). Their privacy practices govern data collected there.

Your choices

• Update or delete: contact [email protected]
• Marketing preferences: use Unsubscribe in emails; reply STOP for SMS
• Cookies: use the cookie banner (where available) or your browser

Changes to this policy
We may update this policy periodically. When we do, we’ll revise the “Last updated” date and, if changes are material, provide additional notice (e.g., on-site banner or email).

Contact us
Questions or requests about this policy or your data:
[email protected]